A really cool Devanagari letter peeping out
1 February, 2018

A really cool Devanagari letter peeping out

Hi!

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The @EkTypeFoundry specimen is glowing
13 October, 2017

The @EkTypeFoundry specimen is glowing in the weird #kdy light.


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A school in Ratnagari
25 August, 2017

This is from the side of a school…

This is from the side of a school in Ratnagari. So much style is happening here!
#devanagari #3DLetters #handpaintedsigns #india

Photo taken at: Ratnagiri

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Auto of the day
19 August, 2017

Auto of the day

You have to look closely, but the Devanagari on that truck has some interesting things going on.

Photo taken in Mumbai

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Mere Apne Film Typography
3 May, 2017

Watching the 1971 Hindi film Mere Apne, I was struck by the lettering of the title credits. It’s all hand done, in simple serif letters with deliberately bumpy contours. The typographic choices are interesting, even if a bit unclear… Letters are set in all caps, except for the main film title which is lowercase. The title ‘mere apne’ is also written in Devanagari and Urdu, and even though the film is entirely in Hindi, the rest of the credits are in Latin with job titles in English. This is a pretty standard practice from what I’ve seen so far, but it’s still strange. I wonder how much of the original audience would have understood.

For sake of completeness, I have screen caps of all the opening title cards. This shows the progressions, color choices, and layout variations.

The bulk of the film is set in a small town that repeatedly offers glimpses of posters and painted signs. These aren’t specifically highlighted, but they add some realism to the sets and some eye candy for font nerds. A few are shown here.

We rented this film on YouTube (thanks to it having subtitles), and strangely, there were no end credits – it wraps up with the black screen shown here. I’ve looked for other copies of the film online but none have end credits either… I’ll need to investigate more to see if they did anything unique with the final credits.


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Truck with one side Latin the other Devanagari
20 April, 2017

Truck painted one side Latin the other Devanagari. This is one approach to bilingual design… #mumbai #hanuman #sound #truck #handlettering #typography #india #design

Photo taken at: Mahalaxmi Racecourse

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Water truck of the day (night).
18 April, 2017

These hand painted trucks never get old.

Photo taken at: Mumbai, Maharastra

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Meet Maku – our latest typeface by Kimya Gandhi
29 March, 2017

Meet Maku – our latest typeface by Kimya Gandhi. Check it out at our site!

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The side of a truck
17 November, 2016

The side of a truck

Snapped from a moving rickshaw.

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Nitai Airwriting
19 October, 2016

"Nitai airwriting" ad on the back of a...

“Nitai airwriting” ad on the back of a rickshaw in Delhi. #empoweryouself

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Nice 3D lettering at Shivaji Park
6 October, 2016

Nice 3D lettering on a Shivaji Park sign....

Nice 3D lettering on a Shivaji Park sign. The natural dust and dirt on it really defines and makes the letters pop.

Photo taken at: Shivaji Park

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