Auto of the day
11 June, 2016

Auto of the day.

Auto of the day.

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A.Q. Tempo Service Truck
24 May, 2016

It's very common in Mumbai to paint the...

It’s very common in Mumbai to paint the delivery trucks will cool lettering. In most other cities I’ve seen, these trucks are often just left plain.

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“Don’t Be Horny” is catching on quickly
18 April, 2016

is catching on quickly on

Don’t Be Horny is catching on quickly on Mumbai trucks.

Photo taken at: Mumbai, India

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Horn (NOT) OK Please
19 March, 2016

Unfortunately as you can see here, it’s no longer OK to Horn Please in Mumbai.

The words Horn Please or Horn OK Please are very common on every shape and size of truck throughout India. The origin of why this is so ubiquitous is a mystery, nevertheless, it has been around for decades and is a major feature in the look and personality of a truck. In 2014 two nice books on India’s painted trucks were published, both creatively titled “Horn Please”, one by Dan Eckstein and the other by Pawan Jain Divya Jain. I can recommend them incase you aren’t able to come see these trucks for yourselves before they are gone. Alternatevely, there’s even a new documentary on Indian Truck art also called Horn Please.

You are probably already aware that India has a rich history (and still common use) of hand painted signs and lettering and trucks in particular are often adorned with bright colors, fancy lettering, and all sorts of decorations. But sign painters all over the country are being put out of business by modernity – faster and cheaper printing, and to some extent, wanting a more simple/precise/Western look. Last year the Maharashtra state government made a move against the tradition of truck art by banning the phrase “Horn Please”. Their motivation for this new law stemmed on the fact that everyone honks all the time when driving, and they believe that painting this phrase on trucks encourages even more excess noise.

“It gives licence to motorists to honk unnecessarily and there have been numerous complaints of excessive honking in silence zones such as near hospitals, schools and colleges. We have, therefore, decided to impose a ban on the use of this phrase,” said a senior official from the transport commissioner’s office, adding that it will also help reduce noise pollution.

via Economic Times

This new mandate hasn’t entirely caught on yet, but as of 2016 more and more trucks around Mumbai are beginning to cover up their lettering. The quickest and cheapest way is to simply put tape over the words, but some are taking the extra step and crudely painting over it. Very rarely is anyone taking this opportunity to redesign and repaint the back of their truck… But hopefully when it comes times to paint or repaint these vehicles there will still be interest to apply some creativity and personalize them, and they won’t just leave an empty hole where Horn OK Please was once written. I optimistically predict more “don’t be horny” and “India is Great” paintings to start appearing soon in Maharashtra.

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A restrained and clean new sign
14 March, 2016

I really like the wonkier hand painted signs...

I really like the wonkier hand painted signs here in India, but this restrained and clean new sign is quite nice.

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Auto of the day
27 February, 2016

Auto of the day

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Today’s truck outside our door
23 February, 2016

Today's truck outside our door.

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Odd license plate lettering of the day
23 January, 2016

Odd license plate lettering of the day.

Odd license plate lettering of the day.

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Tempo Service truck lettering
18 January, 2016

Tempo Service truck lettering

Tempo Service truck lettering

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Yes!
6 December, 2015

Yes!

Come here for great Blues!

Photo taken at: Rosa’s Lounge

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Coconut delivery truck being unloaded at night.
19 November, 2015

Coconut delivery truck being unloaded at night.

From Mumbai.

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Auto of the day
18 November, 2015

Auto of the day.

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